砺儒云课堂

This course will help you to get to know the basic knowledge of computer and learn how to use office software.

该课程为经济管理类专业的学科基础课，也可以作为非经管类专业的选修课。通过这门课的学习，学生可以了解会计和财务在企业经营运作中的作用，了解企业管理活动中与财务相关的基本知识，能够理解并运用复式记账法对经济业务进行正确的记录和计量，编制基本财务报表并分析利用。同时了解企业组织形式及基本架构，能够利用会计信息通过预测、分析、控制为企业短期及长期经营决策服务。 This course provides an introduction to accounting and finance.Students will learn about the roles and basic knowledge of accounting and finance in businesses and will be able to record transactions by using double-entry accounting. they will be able to prepare and analyze financial statements, as well. Student will also learn about different types of business entities and learn how to use the accounting information to serve for making short-term and long-term decisions for businesses through forecasting, analyzing and controlling.

OB is a field that seeks increased knowledge of all aspects of behavior in organizational settings ,the study of how the thoughts, feelings, and behaviors of individuals and groups in organizations are influenced by the actual, implied, or imagined presence of others ,the study of individual and group dynamics in organizations ,the study or factors that affect how individuals and groups act in organizations.

This course is about the principles underlying basic  valuation and investment formulae.  Provides students with an understanding of the methods of property valuation and the purposes for which valuations are undertaken. To examine critically alternatives to conventional approaches to valuations for possible solutions to problems. Develop facility in use of the financial calculator in valuation.

The course offers an understanding of the terminology used in the financial and investment markets. It introduces the characteristics of assets such as bonds, equities and real estate. Concepts such as the time value of money, present and future value, risk and return are discussed. The bases of property valuation and the five methods of valuation are considered.

课程分别从理财规划基础知识和基本概念、如何管理好自己的金钱、如何利用保险保护自己、如何更好地进行投资管理以及需要注意的生命周期内财务事件等方面出发，对个人理财的各种技巧和方法进行深入浅出而又细致全面的讲解，建立起了一个非常完整的理财框架体系。

ALL About Fundamental principles and practices of marketing.Environmental forces that affect an organization’s ability to serve its customers. Behavior of consumer buyer and business buyer. Evaluations steps involved in target marketing. Elements of the marketing mix & Marketing communications strategy.

This course covers a great variety of subjects selected from different sources in different occasions of business communication, intercultural business communication and business etiquette, is designed to help students getting familiar with the fundamental ideas on communication, culture, business, business communication, intercultural business communication, the role of the languages plays, international negotiation and business etiquette. The idea is to provide the students all sorts of related information that will enable them to move about in the business arena with confidence; to help them to make effective and successful communication cross cultures in the business world; to face daunting situations armed with the knowledge that, whatever the outcome, they can manage the complicated communication and behaved properly through it all. It also will help the students to learn to develop their analysis and reference skills so that they may be able to think independently, work on their own and solved the problems they might encounter in the future business career.

市场营销是经济类课程的基础课，同时也是一门理论与现实相融合的专业课程。通过这一门课程的学习，学生将掌握市场营销的基本概念，营销活动的基本要素，同时了解营销过程的大致步骤，并能运用相关理论和知识分析和解决市场营销中的实际问题。

本课程是金融学和财务管理专业的主干课程，是研究市场经济条件下金融市场运行机制及其各主体行为规律的一门学科。本课程从阐述金融市场的基本要素、功能、产生及发展的基本脉络入手，在此基础上对构成金融市场体系的主要子市场——货币市场、债券市场、股票市场、基金市场、外汇市场、黄金市场、金融衍生市场等，进行分别介绍和阐述。最后全面介绍金融市场监管的相关理论与实践。

This course is the main course for finance and financial management majors. that study financial market operating mechanism and the law of market main body behavior in the market economy. This course starts with the basic elements of the financial markets, function, emergence and development, then introduces and elaborates the main sub-markets of the financial market system including the money market, bond market, stock market, fund market, the foreign exchange market, gold market and derivatives markets. Finally, the course analyses the theories and practice of financial market supervision roundly.

介绍的是企业经营管理案例和ERP沙盘实战演练工具。以企业经营管理中各个模块为例,分别做专题案例分析。通过普及企业经营管理的意识和讲解ERP沙盘实战演练，旨在培养学生初步具备企业运作与管理的经验，开启学生未来的创业体验和进行启蒙教育。