章节大纲

  • Learning Instruction(0.5 period)

    全部折叠 展开全部
    • Key Words

    1. Communication

    2. Business Context
    3. Effective
    • Course Objectives
    1. Listen, read and comprehend
    2. Paraphrase and summarize information
    3. Distinguish between facts, assumptions, and opinions
    4. Respond appropriately in a clear and concise fashion (oral and written)
    5. Synthesize information from different sources
    6. Organize information to support conclusions
    7. Use an appropriate format and business writing style and apply conventions to Standard English
    •  Main Parts
    1. Communication framework and theories
    2. The practice of Business of Communication
    3. Business Communication culture and etiquette
    • Learning skils requirements
    1. Role play
    2. Group work
    3. Self -directed learning
    4. Presentation
    5. Active listenig

  • Unit 1:Get to know Business Communication(1.5 period)

    u1

      • Learning Video
    • The Introduction Vedio about BC 文件 MP4
    • The first glance of business communication 文件
      • On-Class Activity: Descriping and Finding Game

      Anwsering these three questions on your own paper and handing on the paper to the teacher, then the teacher will distribute the paper to the students at the game beginnig to Find the host of paper.During the game the students only need to ask two questions to your partner for affirming who is the host of the paper.

      a.unique+interesting fact about yourself

      b.strangest+worst job you've every had

      c.dream job/what you see yourself doing after graduation

  • Unit 2 The First Tipical Business Communication--Job Interview(2 period)

    job interview

  • Unit 3 Establishing a Framework for Business Communication(4 periods)

    2

     

    The first part will mentions:

    1.Commnunication Definition

    2.The Communication Process

    3.The Commnunication Levels

    • Learning Video

    •  Video-1  Based Questions: 

      a. What is the communication?

      b. What are key elements of communication?

      Communication is the process of exchanging information and meaning between or among individuals through a common system of symbols,signs, and behavior.

    • Purposes of Communication 文件

    • Video-2 Based Learning

      Analyse "The communication process Model" and explain the core process and the key elements during the communication.

    • communication process modle 文件
    • Davis' communication process 文件

    • Activity On-Line

    • 1.What is the effective communication should be like?

      2.How the interferences hinher the process?Give an example.

    • Communication Barriers 讨论区

    • titlelevels of communication

      • Intrapersonal;
      • Interpersonal;
      • Group communication;
      • Organizational communication;
      • Public communication

    • titleDeep Learning:

      a. What is business communication?

      b. What are the categories of business communication?

  • Unit 4 The Information flow in Organizations (2 periods)

    高亮

    • Learning Video

    • titleVideo-1  Based Questions:

      a. What is formal and informal communication?Give some examples.

      b.What are formal and informal channels?

      c.How does grapevine work? Is it effective?

    • Video-Formal and Informal Communication 文件
    • formal and informal communication 文件

    • Video-2  Flow of information within an organization

    • The Information Flow 文件

    • Deep Learning:

      1.What is horizontal communication?

      2.How does horizontal communication benefit the orgnization?

    • Horizontal communication 文件

    • Activity On-Class-Group work

      Analysing the figure of "Strategic Forces Influncing Business Communication"

      • Understanding the diversity challages influncing communication. It mations the country,culture,gender,age,language and so on.

      •  Knowing the technology influcing the communication.

       

    • Giving one example according to the objective 6 and analyzation. 作业

  • Unit 5 Understanding the partner needs and noverbal messages(4 periods)

    3

    • 1Objective one:Recognize your partner needs

    • The Maslow Needs Modle 文件

    • Maslow Needs Modle

      Stroking the feeling is very important during the communication.

    • Video Based Qs:

      1.Which level of the needs that the ads satisfied to?

      2.How does it achieve these needs? 

    • ads-1 文件
    • ads-2 文件
    • ads-3 文件
    • ads-4 文件

    • The Jonari Window

      "Self-exploring and feedback Modle"

    • Video Base Learning:

      1.What is the meaning of each grid in the Johari Window?

      2.What is the key element to make the co-worker more effeciently? Explain your answer.

      3.What information flows the Window indicates?

      4.What is the end goal of this window?

      5.How should we use the window to improve the trust between each other?

       

    • The Johari Window 文件
    • The End Goal of Johari Window and some Tips 文件

    • The Johari Window is a communication model that is used to improve understanding between individuals. The word "Johari" is taken from the names of Joseph Luft and Harry Ingham, who developed the model in 1955.

      There are two key ideas behind the tool:

      1. That you can build trust with others by disclosing information about yourself.
      2. That, with the help of feedback from others, you can learn about yourself and come to terms with personal issues.

      By explaining the idea of the Johari Window, you can help team members to understand the value of self-disclosure, and you can encourage them to give, and accept, constructive feedback.Done sensitively, this can help people build better, more trusting relationships with one another, solve issues, and work more effectively as a team.

    • Activity On-Class partner work 

      Choose five adjectives to discribe your partner and give the reasons on every adjective.

    • Johari adjectives

    • 2Objective Two: Nonverbal Communication

      Case Study:

      • Communication: “Hi there, sales prospect! I haven’t heard from you yet this week and am calling again to check in.”

      Metacommunication: “I am desperate to make a sale and feel people won’t buy unless I push them.”

      • Communication: “Listen up, employee – you didn’t do this correctly!”

      Metacommunication: “I am a control freak and a negaholic who does not trust people who work for me.”

      • Communication: “Sorry, customer, we don’t accept returns by mail. You will have to come back to the store in person.”

      Metacommunication: “We hate our customers.”

    • nonverbal-communication 文件
    • Analyze the vedio 网页地址
    • 非语言沟通之——表情篇 文件

  • Unit 6 Active Listening and Group Communication(4 periods)

    Qs before learning:

    During communication, what do we listen to?

    • Activity One On-Class

    • Active listening test 文件
    • Vedio-Active Listening vs distraction 文件

    • What are the advantages of active listening?

      Improves relationships between people

      Results in making others good listeners as well

      Improves problem solving skills

      Increases job satisfaction

      Improves communication, trust, respect among team members

      Builds teamwork

      How do you think the active listening should be like?

    • Activity Two On-Class

    • Practice the active listening at the low level of anxious 文件
    • How should we become an Active Listener?
    • five tips 文件
    • Listening Techniques 文件

    • Activity Three--On Class Partner Work

      A is an engineer who discribe a new car style in the publish conference, B is an audience interested in the new car concept. C is a noter to note the techniques of B using as an active listener during the communication.

    • Model 3 文件

    • 1Object Two:Group Communication

    • Group Communication 文件

    • Activity Four--Off Class On Line

    • Self-directed Learning 讨论区
      不能使用除非 你属于 2101

    • Team environment as a strategic force influncing communication

      Questions:

      1.What should we describe the "Team work"?

      2.What are the reasons that team work showing effective?

      3.What is the core element making the member of team work goes well?

      4.How to imrove the group communication during the team work?

    • Self-directed learning-team work 文件
    • The teamwork's advantage and disadvantage 讨论区
      不能使用除非 你属于 2101

  • Class Activity One----Practice of Job Interview（2 periods)

    第一次全体活动课程——“面试演练”

    要求（Requirement)：

    1、选出10位面试官，自愿报名方式，根据职位需求分为两组，5位一组，每组有一名主面试官，负责策划面试环节及组织面试过程；

    2、其余学生，作为面试者，选择职位，参加面试；

    3、面试要求正装出席、注意举止、谈吐合适，面试时间为每人5-8分钟。

    本次面试提供以下两个职位：

    1、当地玩乐产品助理-广州（携程旅行网广州分公司）

    所属部门：玩乐业务部
    工作地点：广州-体育东路财富广场
    工作时间：五天八小时，周末双休制

    职责概述：
    协助当地玩乐商拓经理完成所负责区域内的景区门票供应商合作、产品开发与维护等工作。

    职位描述：
    1、按计划与供应商进行接洽及沟通，维护合作关系
    2、协助进行产品上线的系统操作、信息维护、产品优化工作
    3、协助完成产品的销售数据监控与分析，并制作相关评估报告
    4、跟进日常的度假通知，对产品信息准确性、产品差评、投诉等进行核实与反馈
    5、协助、配合营销负责人进行产品营销工作

    职位录用要求：
    1、第一学历为全国统招本科或以上，1年左右大型旅行社产品开发、采购、网络营销等相关工作经验优先
    2、热爱旅游，熟悉互联网，关注OTA行业及移动互联网发展，对网络营销有一定的了解
    4、思维活跃，具备良好的沟通能力和抗压能力，较好的数据统计分析能力
    5、熟练操作办公软件

    2、资深市场经理 (职位编号：001)广州麦子互联网信息有限公司

    职位描述：

    1、全面负责公司产品及平台产品市场推广及运营工作。
    2、特长市场营销策划。有大规模家庭消费品推广成功案例，有互联网营销思维及推广经验。
    3、有家庭农产品、家庭厨房产品推广工作经验及渠道优先。
    4、有整体家庭厨房橱柜行业市场工作经验及渠道优先。
    5、有宠物行业的宠物主粮、日用品推广工作经验及渠道优先。

    职能类别：销售总监

  • Unit 7 Communicating Electronically(4 period)

    The typical electronical communication style

    e-mail,instant message,web page, cell phone, on-line meeting etc.

    Part One:E-mail Communication

    • How to write an effective email 文件

    • Activity One Off-Class

      Send an e-mail as the dean office of SCNU to invite the vice president Jiang bo of Tong Ji University to attend the " International Forum on Sino-Foreign Joint Education" on 21th-22th April and give a 20 mins presentation on the topic "Sino-Foreign Joint Education" during the forum. There is a file about the forum to give you to get more information about this invitation.

    • Announcement for International Forum on Sino-Foreign Joint Education 文件
    • Invitation Letter 讨论区
      不能使用除非 你属于 1801
    • How to send your email 文件

    • Activity Two On-Class

      Analyzing this case and discuss the reply mail to the boss as the Rebecca with your partner.

    • Case-study-EMC 文件
    • Reply email 讨论区

    • Part Two:Instant message

    • IM discussion 讨论区

    • Acitivity Three:Parterner On-Class

      IM discussion

      Q1:What are the common style of IM in recent time?

      Q2: When IM  is an appropriate form of communication to use?

    •  Part Three:Web Page Communication

      Q1:Who will be the audiences of the web page do you think ? Can you divide these audiences into different classcification?

      Activity Four off-Class online

       Choose one website and analyze, you can give your opinion from the customer properties, the design method etc.

       Please save your work as a word file and upload here. 

    • The analyze report about the website communication. 作业
    • webpage-1 网页地址
    • webpage-2 网页地址
    • webpage-3 网页地址
    • webpage-4 网页地址

    • Part Four:Cell phone communication

    • communication by phone 文件

  • Unit 8 Delivering Good , Neutral and Bad news Messages(4 periods)

    Part one:Good-news messages & Neutral message Delivery

  • Unit 9 Effective Persuasion(2 periods)

    Questions about persuasion

    • a.what is your understanding about the persuasion?

      b.what are the fundemental elements of persuasion?

      c.what are some persuasion appeals?

      ----Build credibility:Ethos-"ethics",Patnos-"emotions",Logos-"logic/reason"

      ----Trust:experience

      ----Anticipate:audience reactions

      ----Focus on needs(not focus on your and his/her benifits)

      ----Facts/stats:have done some research

    • persuasion 文件

    • Activity On-Class 

      • Group Work(3-4 students)

      Explain the problem with each statement and creatively revise to creat a logical argument.

      a.Of the three ad. compaigns presented by the marketing department, I think we should go with the second one because it's the best.

      b."If democracy is the best way to run a goverment, then it must be the best way to run a company also."

      c."Sales in our internatinal branches nearly doubled after the CEO hired a new assistant. We should promote the assistant to up of sales."

      d."Our current travel authorization forms are not efficient.We should either not require authorization or deline all travel requests."

      e."Sales have dropped this quarter. Therefore, we can assure the sales reps have are completely incompetent."

      f."The media is biased against our products.For the past two days, the city journal have featured stories about our competitions but hasn't mentioned us"

    • Activity On-Class

      • Case Study

  • Class Activity Two----Selling yourself to the new post（2 periods)

    第二次全体活动课程——“推销自己”

        背景：

        你已在携程公司的财务部工作8年。目前，在携程上市之际，公司公开选拔财务总监，负责公司上市前的一切财务相关事物处理。

        请你以此为背景，给公司的董事会写一封邮件，推荐自己，以期获得此职务。

         相关经验、背景、学历等信息可自己拟定。

  • Unit 10: Business Presentation（2 periods)

  • Unit 11: Business Letters Writing-How to deal with the customer complains with the specific and concise word?（备选-自学部分）

    1.Turn in International business letters

    a.word choice(specific word you should choose)

    b.Repetition and wordiness:use more words than necessary to complicate a straight forward message.

    c.use specifical details.

    2.Group activity(4-5 puples)

     compose a response to customers who have lodged complains via Twitter about the following:

    A rude concessions salesperson at the independent movie theater for which you monitor social media

    A checker at Whole Foods,SF, who placed a dozen eggs at the bottom of the bag "as if on purpose"

    A clothing line at Nordstrom that is now using cheep skin irritacting fabrics in place of high-quality materials.

    Every member of your group should feedback the customers complains with 140 words, and then integrating them into a better feedback about these three complains. Please remember the words must be less than 140 letters.

    Sample:

    Thanks for your feedback.We have started to investigate the matter, and we will get back to you.Should you experience further issues, do not hesitate to contect us.(137Words)

    We will remind our cashers about how to place bags correctly.

    We are sorry to hear that you'er not content with our products.We will inform the brand about issues with customer satisfaction.

    3.Bad news email---assignment(reason and why) 

    1.Business letter example explanation

    2.sample exchange between students

    3.Case study(Analysing your audience)

    4.Case study-China culture analysis/Turkey culture analysis

    5.Pair work-Correcting the articles having wordiness and undesirable repetition

    6.students assignments analysis(according to the sheet)

    Dive me up the wall

    out of sync

    think out of box

    threw me for a loop

    that's cool