展览工程管理
展览工程管理是一门理论和实践相结合,微观和宏观相结合的课程。理论上会就展览工程相关理论学习,实践上将会主题式进行模型沙盘的制作;微观上将就标准展台、特装展台类型、特装展台的分区与功能 、特装展台的结合与布局、地台设计、灯柱设计、背景造型设计等等多方面进行学习,宏观上就展览项目管理合同、报价、质量管理等项目管理过程进行总体学习和把握;同时,本课程并不完全仅限现有教材的相关知识,还和结合当今会展业的最新前沿进行相关拓展。通过本课程的学习,再加以一定的实习和实践,学生可以独立完成一个展览工程项目的管理,可以对展览工程有一个全局的把握,无论是作为参展商一方还是展览工程公司或展会主办方,都可以将相应的适应运用于实践。
公共关系学
课程简介:《公共关系学》是旅游管理类专业必修课之一。公共关系学以研究公共关系活动规律、探讨公共关系运作方法为己任,是一门综合了现代管理学、社会学、心理学、传播学等多学科特征的新型学科。公共关系是社会组织为了塑造良好的组织形象,利用各种传播手段,来与公众之间建立相互理解、相互协调关系的一门科学和艺术。公共关系活动丰富多彩,我们对公共关系活动的认识是不断深入的,对公共关系的理论总结也是不断升华的,公共关系学科有着广阔的发展前景。公共关系学对旅游领域公共关系活动的健康开展起到指导作用。
课程目标:本课程力图在公共关系学核心思想与理论知识体系基础上, 注重其与旅游产业实际的有机融合,充分体现其在旅游业中的运用特点与针对性。授课过程中尽可能联系酒店、旅行社、景区、会展企业等组织形态的经营实际与生动案例,使当代公共关系学理论与旅游产业经营实践需要在思想、方法和技术上充分融合。本课程能为学生在旅游管理类专业学习、就业和深造方面奠定理论基础和创造一定条件。
领导科学与艺术
领导学既是一门科学,又是一门艺术。本课程在对领导科学的学习过程中,学习者既能从中感受到领导理论的震撼力,又能体会到领导艺术的感染力。
《领导科学与艺术》课程是针对领导科学研究面临的诸多新的课题,综合近年来国内外领导科学研究的最新成果,从领导理论、领导主体与客体、领导决策、领导沟通、领导艺术、领导绩效评估、领导力开发等方面系统分析、介绍了当代领导科学与艺术的理论与应用,旨在通过对国内外领导科学与艺术研究领域核心主题的分析,使学生系统掌握领导理论与领导方法的基本知识,为提升学生专业素养和开发学生领导力打好基础。
青少年旅游教育与心理
《青少年旅游教育与心理》基于建构主义的教学设计理念,开展线上线下教学。
本课程分为:心理学概述、教育学概述、青少年旅游教育与心理专题三个部分。前面两个部分涉及基础知识,需要依托课堂教学,提升学生对于知识的掌握。而第三部分是专题,实践性强。
管理学
《管理学》属于工商管理类课程体系中的专业基础课程,是一门综合性、知识性和实践性较强的课程,目的在于使学生系统地掌握人类管理活动的普遍规律、基本原理和一般方法,为未来专业核心课程和专业方向课程学习奠定基础。
通过本课程的学习,学生能够初步掌握管理学的基本概念、管理思想和管理学科的发展历史、管理的基本职能及应用方法,为后续相关专业课程的学习奠定基础,通过教学让学生具有中、基层管理岗位的综合管理技能与素质,并能够紧密联系实际,学会分析案例,解决实际问题,把学科理论的学习融入对经济活动实践的研究和认识之中,切实提高分析问题、解决问题的能力。具体如下:
知识目标:
1.管理系统的基础知识,包括管理的概念、属性,管理主体、管理对象与环境、管理机制与方法,管理职能等;
2.管理思想,包括管理思想的演进过程、最新趋势,管理原理、组织文化等。
3.计划、组织、领导、控制、创新等管理职能的概念、类型、地位、作用、方法步骤等。
能力目标:
培养中、基层管理岗位的综合管理技能。通过本课程教学与实训培养学生的四大关键能力,即计划与决策的能力、组织与人事的能力、领导与沟通的能力和控制与评价能力。
素质目标:
培养中、基层管理岗位的综合素质。通过课程讲授、案例分析、小组讨论与学习、任务式协作等多种方式,锻炼与提升学生在团队合作、交流表达、协调沟通、组织领导等方面的综合素质。
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