用博弈的思维看世界
生活中的一切，均可从博弈（game）论得到解释，因为生活的本质，就是在进行一场游戏。著名经济学家、诺贝尔奖得主萨缪尔森曾说：“要想在现代社会做一个有文化的人，你必须对博弈论有一个大致的了解。”近20年来，共有16位经济学家或数学家因在博弈论及其相关领域的贡献而获得诺贝尔经济学奖。博弈论已从经济学的分析工具发展成各门社会科学的重要分析方法。本课程重点介绍博弈论的基本分析方法及其在社会现象分析、个人事务处理中的具体应用。通过追女仔中的哄骗博弈、膜拜行为的经济分析、政府拨款博弈、和谐社会的微观基础、信任博弈、最后通牒、讨价还价等内容的分析，提升学生研究和解决现实问题的能力。
财务管理_Financial Management
Financial Management is a core course for finance students. In this course we are going to introduce how firms use various financing strategy efficiently, how firm get financed with the lowest cost, and how they arrange their capital structure. Besides, we also document how firms invest, allocate profit, and conduct working capital management etc. Last but not the least, we also cover some important theories in morden corporate system, such as, the principle-angency theory. The course is suitable for undergraduate students who are aiming to work in the financial field after graduating and thoes who are interested in getting basic knowledge in mirco-finance.
Human Resource Management: Introduction
Creating a Culture of Customer Care
AD项目是近年来在中国发展较快的中英合作办学项目，课程通过开发实际工作中需要的技能来满足学生在职业发展方面的需要，"以学生为中心"的教育理念贯穿于AD教学全过程。《客户服务文化构建》 是针对我院AD项目二年级学生开设的必修课程。该课程选用全英文原版教材，课程设置完全按照英方教学规定， 致力于培养学生运用客户文化管理相关理论的能力。该课程注重理论与实践的结合，在教学中培养学生自主学习、独立研究、提出问题、解决问题、遵守学术规范的学术素养，发展学生的思辨能力、沟通能力、合作能力、创新能力和跨文化交际能力。课程学习为一学期，在课程学习结束的时候要求学生能够独立完成案例分析，并能独自撰写相关主题的调查报告。
Principle of Marketing 2018
HP0948 Marketing Planning Domestic Market
The Context of Business for 2019 JDUK
Welcome to The Context of Business online course.
This online course helps you to test yourself about some simple concepts and theories, and to know how well you can apply the knowledge to real-world scenarios.
Here, you can share your opinion and discuss with your classmates and you can help answering the questions your classmate may concern as well.
Hope you can learn knowledge by self-motivation, sharing and helping with each other here.