This course aims to introduce students to the fundamental statistical concepts that managers commonly use when making decisions as sensible as possible, on the basis of the available evidence. The purpose of this course is to develop statistical thinking that focuses on ways to understand and manage available data and reduces variation of available data. The course will also provide students with the skills and knowledge in the application of statistical analyses and processing of business data.
1. Develop candidates’foundation of knowledge and understanding of the fundamental principles and practices of marketing. 2. Develop candidates’ understanding and their abilities to explain the environmental forces that affect an organization’s ability to serve its customers. 3. Develop candidates’ understanding of the behavior of consumer buyer and business buyer. 4. Show candidates’ how to explain and critically evaluate the steps involved in target marketing. 5. Develop candidates’ understanding of elements of the marketing mix. 6. Develop candidates’ ability to appreciation of these strengths and weaknesses of the key marketing communication tools and their potential contribution to a marketing communications strategy.