Section outline

  • Learning Instruction(0.5 period)

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    大家好！

    很高兴这学期与大家一起学习本门课〜〜〜因本学期情况特殊，先与大家在网上见面，待一段时间的学习之后，我们正式见面😀

    本门课程我们将以学校的云平台为母体平台进行学习，中间会贯穿腾讯课堂直播的方式与大家进行实时互动，也会引用智慧树以及爱慕课等平台的资源，最大化的丰富我们的学习体验。

    请大家先做好如下准备：

    1､准备好电脑（推荐）、手机、耳机等设备。

    2､提前安装好腾讯课堂学生端，下载地址如下：

    https://ke.qq.com/s 

    3､在云平台中学习本平台的使用，具体地址为：

    （https://moodle.scnu.edu.cn/course/view.php?id=5）后找到相应操作手册和视频进行培训学习，熟悉在线教学模式。

    希望大家与我一起平安、开心、充实的度过这个不一样的学期！


    • Key Words

    1. Communication

    2. Business Context
    3. Effective
    • Course Objectives
    1. Listen, read and comprehend
    2. Paraphrase and summarize information
    3. Distinguish between facts, assumptions, and opinions
    4. Respond appropriately in a clear and concise fashion (oral and written)
    5. Synthesize information from different sources
    6. Organize information to support conclusions
    7. Use an appropriate format and business writing style and apply conventions to Standard English
    •  Main Parts
    1. Communication framework and theories
    2. The practice of Business of Communication
    3. Business Communication culture and etiquette
    • Learning skils requirements
    1. Role play
    2. Group work
    3. Self -directed learning
    4. Presentation
    5. Active listenig

  • Unit 1:Get to know Business Communication(1.5 period)

    u1

      • Learning Video
    • The Introduction Vedio about BC 檔案 MP4
    • The first glance of business communication 檔案
      • On-Class Activity: Descriping and Finding Game

      Anwsering these three questions on your own paper and handing on the paper to the teacher, then the teacher will distribute the paper to the students at the game beginnig to Find the host of paper.During the game the students only need to ask two questions to your partner for affirming who is the host of the paper.

      a.unique+interesting fact about yourself

      b.strangest+worst job you've every had

      c.dream job/what you see yourself doing after graduation

  • Unit 2 The First Tipical Business Communication--Job Interview(2 period)

    job interview

  • Unit 3 Establishing a Framework for Business Communication(4 periods)

    2

     

    The first part will mentions:

    1.Commnunication Definition

    2.The Communication Process

    3.The Commnunication Levels

    • Learning Video

    •  Video-1  Based Questions: 

      a. What is the communication?

      b. What are key elements of communication?


    • purpose of communication 檔案
      學生必須
      標記為完成
    • Purposes of Communication 檔案

    • Video-2 Based Learning

      Analyse "The communication process Model" and explain the core process and the key elements during the communication.

      communication process model


    • 學生必須
      標記為完成

      consumer process

    • communication process modle 檔案
    • Davis' communication process 檔案

    • 1.What is the effective communication should be like?

      2.How the interferences hinher the process?Give an example.

    • titlelevels of communication

      • Intrapersonal;
      • Interpersonal;
      • Group communication;
      • Organizational communication;
      • Public communication

    • titleDeep Learning:

      a. What is business communication?

      b. What are the categories of business communication?

    • Activity On-Line

      Every group should give 5 bad habits to create barriers to effective communication.And classify them into different process according to  the communication process. Aa last,  you should give some  suggestions to  get over these barriers.

    • group 1 Wiki共筆
      學生必須
      標記為完成
    • group 2 Wiki共筆
      學生必須
      標記為完成
    • group 3 Wiki共筆
      學生必須
      標記為完成
    • group 4 Wiki共筆
      學生必須
      標記為完成
    • group 5 Wiki共筆
      學生必須
      標記為完成
    • group 6 Wiki共筆
      學生必須
      標記為完成
    • group 7 Wiki共筆
      學生必須
      標記為完成

  • Unit 4 The Information flow in Organizations (2 periods)

    • Learning Video

    • titleVideo-1  Based Questions:

      a. What is formal and informal communication?Give some examples.

      b.What are formal and informal channels?

      c.How does grapevine work? Is it effective?

    • Video-Formal and Informal Communication 檔案
    • formal and informal communication 檔案

    • Video-2  Flow of information within an organization

    • The Information Flow 檔案

    • Deep Learning:

      1.What is horizontal communication?

      2.How does horizontal communication benefit the orgnization?

    • Horizontal communication 檔案

    • Activity On-Class-Group work

      Analysing the figure of "Strategic Forces Influncing Business Communication"

      • Understanding the diversity challages influncing communication. It mations the country,culture,gender,age,language and so on.

      •  Knowing the technology influcing the communication.

       

  • Unit 5 Understanding the partner needs and nonverbal messages(4 periods)

    3

    • 1Objective one:Recognize your partner needs

    • The Maslow Needs Modle 檔案

    • Maslow Needs Modle

      Stroking the feeling is very important during the communication.

    • Video Based Qs:

      1.Which level of the needs that the ads satisfied to?

      2.How does it achieve these needs? 

    • ads-1 檔案
    • ads-2 檔案
    • ads-3 檔案
    • ads-4 檔案

    • The Jonari Window

      "Self-exploring and feedback Modle"

    • Video Base Learning:

      1.What is the meaning of each grid in the Johari Window?

      2.What is the key element to make the co-worker more effeciently? Explain your answer.

      3.What information flows the Window indicates?

      4.What is the end goal of this window?

      5.How should we use the window to improve the trust between each other?

       

    • The Johari Window 檔案
    • The End Goal of Johari Window and some Tips 檔案

    • The Johari Window is a communication model that is used to improve understanding between individuals. The word "Johari" is taken from the names of Joseph Luft and Harry Ingham, who developed the model in 1955.

      There are two key ideas behind the tool:

      1. That you can build trust with others by disclosing information about yourself.
      2. That, with the help of feedback from others, you can learn about yourself and come to terms with personal issues.

      By explaining the idea of the Johari Window, you can help team members to understand the value of self-disclosure, and you can encourage them to give, and accept, constructive feedback.Done sensitively, this can help people build better, more trusting relationships with one another, solve issues, and work more effectively as a team.

    • Activity On-Class partner work 

      Choose five adjectives to discribe your partner and give the reasons on every adjective.

    • Johari adjectives

    • 2Objective Two: Nonverbal Communication

      Case Study:

      • Communication: “Hi there, sales prospect! I haven’t heard from you yet this week and am calling again to check in.”

      Metacommunication: “I am desperate to make a sale and feel people won’t buy unless I push them.”

      • Communication: “Listen up, employee – you didn’t do this correctly!”

      Metacommunication: “I am a control freak and a negaholic who does not trust people who work for me.”

      • Communication: “Sorry, customer, we don’t accept returns by mail. You will have to come back to the store in person.”

      Metacommunication: “We hate our customers.”

    • nonverbal-communication 檔案
    • Analyze the Nonverbal Communication 網址
    • 非语言沟通之——表情篇 檔案

  • Unit 6 Active Listening and Group Communication(4 periods)

    Qs before learning:

    During communication, what do we listen to?

    • Activity One On-Class

    • Active listening test 檔案
    • Vedio-Active Listening vs distraction 檔案

    • What are the advantages of active listening?

      Improves relationships between people

      Results in making others good listeners as well

      Improves problem solving skills

      Increases job satisfaction

      Improves communication, trust, respect among team members

      Builds teamwork

      How do you think the active listening should be like?

    • How should we become an Active Listener?
    • five tips 檔案
    • Listening Techniques 檔案

    • Activity Two On-Class

    • Practice the active listening at the low level of anxious 檔案

    • Activity Three--On Class Partner Work

      A is an engineer who discribe a new car style in the publish conference, B is an audience interested in the new car concept. C is a noter to note the techniques of B using as an active listener during the communication.

    • Model 3 檔案

    • 1Object Two:Group Communication

    • Group Communication 檔案

    • Activity Four--Off Class On Line

    • Self-directed Learning 討論區

    • Team environment as a strategic force influncing communication

      Questions:

      1.What should we describe the "Team work"?

      2.What are the reasons that team work showing effective?

      3.What is the core element making the member of team work goes well?

      4.How to imrove the group communication during the team work?

    • Self-directed learning-team work 檔案
    • The teamwork's advantage and disadvantage 討論區

  • Unit 7 Communicating Electronically(4 period)

    The typical electronical communication style

    e-mail,instant message,web page, cell phone, on-line meeting etc.

    Part One:E-mail Communication

    • How to write an effective email 檔案

    • Activity One Off-Class

      Send an e-mail as the dean office of SCNU to invite the vice president Jiang bo of Tong Ji University to attend the " International Forum on Sino-Foreign Joint Education" on 21th-22th April and give a 20 mins presentation on the topic "Sino-Foreign Joint Education" during the forum. There is a file about the forum to give you to get more information about this invitation.

    • Announcement for International Forum on Sino-Foreign Joint Education 檔案
    • Invitation Letter 討論區
    • How to send your email 檔案

    • Activity Two On-Class

      Analyzing this case and discuss the reply mail to the boss as the Rebecca with your partner.

    • Case-study-EMC 檔案
    • Reply email 討論區

    • Part Two:Instant message

    • IM discussion 討論區

    • Acitivity Three:Parterner On-Class

      IM discussion

      Q1:What are the common style of IM in recent time?

      Q2: When IM  is an appropriate form of communication to use?

    •  Part Three:Web Page Communication

      Q1:Who will be the audiences of the web page do you think ? Can you divide these audiences into different classcification?

      Activity Four off-Class online

       Choose one website and analyze, you can give your opinion from the customer properties, the design method etc.

       Please save your work as a word file and upload here. 

    • The analyze report about the website communication. 作業
    • webpage-1 網址
    • webpage-2 網址
    • webpage-3 網址
    • webpage-4 網址

    • Part Four:Cell phone communication

    • communication by phone 檔案

  • Unit 8 Delivering Good , Neutral and Bad news Messages(4 periods)

    Part one:Good-news messages & Neutral message Delivery

  • Unit 9 Effective Persuasion(2 periods)

    Questions about persuasion

    • a.what is your understanding about the persuasion?

      b.what are the fundemental elements of persuasion?

      c.what are some persuasion appeals?

      ----Build credibility:Ethos-"ethics",Patnos-"emotions",Logos-"logic/reason"

      ----Trust:experience

      ----Anticipate:audience reactions

      ----Focus on needs(not focus on your and his/her benifits)

      ----Facts/stats:have done some research

    • persuasion 檔案

    • Activity On-Class 

      • Group Work(3-4 students)

      Explain the problem with each statement and creatively revise to creat a logical argument.

      a.Of the three ad. compaigns presented by the marketing department, I think we should go with the second one because it's the best.

      b."If democracy is the best way to run a goverment, then it must be the best way to run a company also."

      c."Sales in our internatinal branches nearly doubled after the CEO hired a new assistant. We should promote the assistant to up of sales."

      d."Our current travel authorization forms are not efficient.We should either not require authorization or deline all travel requests."

      e."Sales have dropped this quarter. Therefore, we can assure the sales reps have are completely incompetent."

      f."The media is biased against our products.For the past two days, the city journal have featured stories about our competitions but hasn't mentioned us"

    • Activity On-Class

      • Case Study

  • Unit 10: Business Presentation（2 periods)