Information technology
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- 1
 - 2
 - 3
 - Discuss group decision making.
 - Explain the three approaches managers can use to m
 - Compare and contrast traditional and contemporary
 - Discuss the design challenges faced by today's org
 - Identify the contingency factors that favor either
 - Discuss the tasks associated with identifying and
 - Discuss current issues in motivating employees.
 - 10 Ed.
 - Describe what managers need to know about communic
 - Explain how technology affects managerial communic
 - Discuss contemporary issues in communication.
 - Define organizational change and compare and contr
 - Discuss how groups are turned into effective teams
 - Explain what managers do in the strategic manageme
 - Discuss contemporary issues in control.
 - Discuss the types of controls organizations and ma
 - Describe modern views of leadership and the issues
 - Moderate
 - Easy
 - 4.2
 - 4.4
 - 5.2
 - 6.2
 - 6.3
 - 6.4
 - 7.2
 - 8.1
 - 10.3
 - 11.4
 - 12.4
 - 14.3
 - 14.4
 - 13.1
 - 13.2
 - 13.3
 - Identify the major trends in the firm's natural an
 - Explain the key changes in the political and cultu
 - Explain how changes in the demographic and economi
 - Name the four major factors that influence consume
 - Discuss customer relationship management and ident
 - Describe the major trends and forces that are chan
 - Concept
 - Explain the importance of information in gaining i
 - Explain how companies analyze and use marketing in
 - Define the marketing information system and discus
 - Outline the steps in the marketing research proces
 - List and define the steps in the business buying d
 - Compare the institutional and government markets a
 - List and define the steps in the new product devel
 - Identify and define the other important external a
 - Discuss the changing communications landscape and
 - Discuss the major trends and developments in retai
 - Explain the major types of wholesalers and their m
 - Describe the major decisions involved in developin
 - Explain how companies use PR to communicate with t
 - Discuss the nature and importance of marketing log
 - Discuss how channel members interact and how they
 - Discuss how companies adjust their prices to take
 - LO 3.3
 - LO 3.4
 - LO 3.2
 - LO 5.2
 - LO 1.4
 - LO 1.5
 - Application
 - LO 4.1
 - LO 4.4
 - LO 4.2
 - LO 4.3
 - LO 6.3
 - LO 6.4
 - LO 9.2
 - LO 10.3
 - LO 14.2
 - LO 13.3
 - LO 13.4
 - LO 15.2
 - LO 15.4
 - LO 12.5
 - LO 12.2
 - LO 11.3
 - Critical Thinking
 - 較多...
 - 較少...
 
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