Concept
Tags:
- Moderate
- Easy
- Challenging
- Written and oral communication
- Reflective thinking
- Describe the environmental forces that affect the
- Identify the major trends in the firm's natural an
- Explain the key changes in the political and cultu
- Discuss how companies can react to the marketing e
- Explain how changes in the demographic and economi
- Define the consumer market and construct a simple
- Name the four major factors that influence consume
- List and define the major types of buying decision
- Describe the adoption and diffusion process for ne
- Define marketing and outline the steps in the mark
- Explain the importance of understanding the market
- Discuss customer relationship management and ident
- Describe the major trends and forces that are chan
- Identify the key elements of a customer-driven mar
- Explain company-wide strategic planning and its fo
- Explain marketing's role in strategic planning and
- Describe the elements of a customer value-driven m
- List the marketing management functions, including
- Discuss how to design business portfolios and deve
- Analytical thinking
- Information technology
- Application of knowledge
- Diverse and multicultural work environments
- Ethical understanding and reasoning
- Explain the importance of information in gaining i
- Explain how companies analyze and use marketing in
- Define the marketing information system and discus
- Discuss the special issues some marketing research
- Outline the steps in the marketing research proces
- Define the business market and explain how busines
- List and define the steps in the business buying d
- Compare the institutional and government markets a
- Identify the major factors that influence business
- Define the major steps in designing a customer-dri
- List and discuss the major bases for segmenting co
- Discuss how companies differentiate and position t
- Explain how companies identify attractive market s
- Define product and describe the major classificati
- Identify the four characteristics that affect the
- Discuss branding strategy—the decisions companies
- Describe the decisions companies make regarding th
- Explain how companies find and develop new product
- List and define the steps in the new product devel
- Describe the stages of the product life cycle and
- socially responsible product decisions and interna
- Answer the question ""What is a price?"" and discu
- Identify the three major pricing strategies and di
- Identify and define the other important external a
- Define the five promotion mix tools for communicat
- Explain the methods for setting the promotion budg
- Discuss the changing communications landscape and
- Outline the communication process and the steps in
- Explain the role of retailers in the distribution
- Discuss the major trends and developments in retai
- Explain the major types of wholesalers and their m
- Describe the major retailer marketing decisions.
- Define the role of advertising in the promotion mi
- Describe the major decisions involved in developin
- Define the role of public relations in the promoti
- Explain how companies use PR to communicate with t
- Explain why companies use marketing channels and d
- Explain how companies select, motivate, and evalua
- Discuss the nature and importance of marketing log
- Discuss how channel members interact and how they
- Identify the major channel alternatives open to a
- Describe the major strategies for pricing new prod
- Discuss the key issues related to initiating and r
- Overview the social and legal issues that affect p
- Explain how companies find a set of prices that ma
- Discuss how companies adjust their prices to take
- Interpersonal relations and teamwork
- LO 3.1
- LO 3.3
- LO 3.4
- LO 3.5
- LO 3.2
- LO 5.1
- LO 5.2
- LO 5.3
- LO 5.4
- LO 1.1
- LO 1.2
- LO 1.4
- LO 1.5
- LO 1.3
- LO 2.1
- LO 2.3
- LO 2.4
- LO 2.5
- LO 2.2
- LO 4.1
- LO 4.4
- LO 4.2
- LO 4.5
- LO 4.3
- LO 6.1
- LO 6.3
- LO 6.4
- LO 6.2
- LO 7.1
- LO 7.2
- LO 7.4
- LO 7.3
- LO 8.1
- LO 8.3
- LO 8.4
- LO 8.2
- LO 9.1
- LO 9.2
- LO 9.3
- LO 9.4
- LO 10.1
- LO 10.2
- LO 10.3
- LO 14.1
- LO 14.4
- LO 14.2
- LO 14.3
- LO 13.1
- LO 13.3
- LO 13.4
- LO 13.2
- LO 15.1
- LO 15.2
- LO 15.3
- LO 15.4
- LO 12.1
- LO 12.4
- LO 12.5
- LO 12.2
- LO 12.3
- LO 11.1
- LO 11.4
- LO 11.5
- LO 11.2
- LO 11.3
- Application of knowledge; Written and oral communi
- Analytical thinking; Diverse and multicultural wor
- Application of knowledge; Analytical thinking
- Analytical thinking; Written and oral communicatio
- Application of knowledge; Information technology
- Application of knowledge; Ethical understanding an
- Information technology; Written and oral communica
- Ethical understanding and reasoning; Written and o
- Information technology; Diverse and multicultural
- Written and oral communications; Diverse and multi
- Analytical thinking; Ethical understanding and rea
- Analytical thinking; Reflective thinking
- Application of knowledge; Diverse and multicultura
- Diverse and multicultural work environments; Appli
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