25级 College English (2) (Foshan Campus)

Категория курсаInternational Business College

Basic English is a core compulsory course for non-English major undergraduates of SCNU as an important part of their general education.  In this  course, the textbook of iEnglish is selected as the principle teaching resources. iEnglish enables learners to encounter, or meet the kinds of  texts in humanistic and sociological subjects, native language and challenging tasks . Besides, the major task of this course is to cultivate students’ comprehensive ability of reading, writing ,listening and speaking general English in life,  as well as their ability of cross-cultural communication between Chinese and foreign cultures, so as to meet the students’ basic needs of college study, international communication, and future work and employment, and enhance their autonomous learning ability and cultural literacy.

Учитель: 李佩华 20011091

证券投资技术分析(25-26下学期)

Категория курсаInternational Business College

本课程是一门既有理论探讨又突出实践及效果的专业性选修课。通过本课程的学习,要求学生深刻认识我国证券市场的属性,熟练掌握证券投资的价值分析、宏观经济分析、行业分析、公司分析、技术分析、证券投资组合的基础理论和应用方法以及金融工程与期货的理论与应用,为以后的进一步学习和工作打下基础。

本课程的主要内容有:证券投资分析概述,有价证券的估值方法,K 线理论,切线理论,形态理论,波浪理论,量价关系理论,证券投资主要技术指标,宏观分析,行业分析,公司分析,证券投资组合理论,风险管理,证券投资相关法律法规。


Учитель: 马赞军 20041277

大数据计量经济分析

Категория курсаInternational Business College

This course provides a comprehensive introduction to two core econometric methods. The first part focuses on panel data modeling, covering techniques like fixed and random effects models to analyze data combining both cross-sectional and time-series dimensions. The second part delves into univariate time series analysis, primarily explaining the structure, estimation, and application of ARMA (AutoRegressive Moving Average) models for forecasting and understanding temporal dynamics. The overall goal is to equip students with practical skills for analyzing economic and financial data that evolves over time.

市场营销 Marketing Management(2026春)

Категория курсаInternational Business College

该课程内容主要分为三个部分:第一部分阐释营销管理基础,涵盖市场环境分析、企业战略规划及需求预测等工具;第二部分解析消费者行为模式与客户价值管理体系,强调关系营销的核心作用;第三部分论述品牌定位策略与市场竞争模型,结合4P理论升级与全球化案例,提供从市场细分到品牌资产构建的全链路方法论。全书通过模块化架构与实战模型,展现数字化营销决策的底层逻辑与实施路径。

Учитель: 左小明 20091021

2026FM for SCNU

Категория курсаInternational Business College

金融学概论(25-26下学期)

Категория курсаInternational Business College
本课程是面向金融学专业的大类必修课程,主要讲授金融与经济的关联以及金融在经济运行中的核心作用,全面系统地掌握金融基本理论、基础知识和基本规律,紧密对接国家金融战略与粤港澳大湾区金融产业发展需求,关注该领域最新动态和金融研究的最新成果。
Учитель: 马赞军 20041277