本课程为国际商务研究生专业核心课程，旨在培养和提高学生对国际商务中跨文化因素的探究分析能力，以及跨文化商务管理、运营和谈判技能。通过课程讲座、案例分析和项目式学习，本课程将提升学生国际商务情境下的跨文化意识，帮助他们掌握跨文化国际商务研究的基本理论和研究范式，以及国际商务中跨文化管理、跨文化谈判、跨文化营销的有效途径和策略。

As a core course of International Business postgraduate program, Intercultural Communication in Business Context aims to develop students' ability in studying on the cultural issues in international business and their proficiency in intercultural management, negotiation and marketing. By means of lecturing, case study and project learning, the course will develop students' intercultural awareness in international business context, equip them with the basic theories and research paradigms of intercultural business communication, and cultivate their effective strategies of intercultural management, negotiation and marketing.