砺儒云课堂

网络营销是企业整体营销战略的一个重要组成部分， 是以互联网为手段营造网络经营环境的一种活动。是随着互联网进入商业运用而产生的。

文化市场营销学是一门以文化企业为中心，以满足消费者的文化需求为出发点，建立在经济科学、行为科学、现代经营管理理论基础上的一门综合性应用型学科。其综合运用了社会学、经济学、心理学、管理学、组织行为学、公共关系学等多门学科的理论与知识，系统研究文化产品和服务的市场营销理论、市场营销实务和市场营销管理。具体内容包括：文化市场营销概述、文化市场营销环境分析、文化市场消费者市场及其购买行为分析、文化市场营销调研、文化市场细分及目标市场定位、文化市场竞争及竞争战略分析、文化产品策略、文化产品价格策略、文化产品渠道策略、文化产品促销策略、文化产品国际营销以及具体的文化产业分类营销。

文化市场营销学是文化产业管理专业核心课程，适用于文化产业管理专业以及致力于在政府文化管理部门、文化企事业单位从业的文学类、经济类、管理类学生。

本课程分为理论教学与实践环节，共54课时，3学分。

      这是一门充满创意和趣味的课程。目前，正值我国文化产业大繁荣大发展的阶段。近年来，面对当今文化越来越成为综合国力竞争重要因素的新形势，我国正致力于全面提升文化软实力、文化竞争力和文化持续发展能力，文化产业得到了蓬勃迅猛的发展，逐渐成为我国的支柱产业。而文化产业的创意与策划贯穿于文化产业发展的全过程，包括文化项目的开发、文化活动的构想、文化产品的设计，以及文化内容、文化服务、文化产业经营方式的创新等等。在今天的文化产业领域，各种创意和策划异彩纷呈、各具特色，但并非羚羊挂角，毫无规律可寻。《文化产业创意与策划》课程正是从考察文化产业市场、文化产品、文化品牌等方面在创意与策划的共同点着手，研究和分析影视文化产业、网络文化产业、动漫产业、广告产业、休闲文化产业、会展产业等各个行业的特点和规律。把握这些特点和规律，开拓创意思维方法，探讨文化产业策划的原则和途径，是保障文化产业顺利运作的基础，也是文化产业从业者的基本素质要求。                                             

      《著作权法》是研究著作权制度和邻接权制度的重要法学学科，是知识产权专业的一门专业必修课程，也是知识产权法学的基础课，掌握系统的著作权法学知识是法学专业和计算机软件专业必不可少的专业要求。伴随着知识经济的来临，著作权法在保护智力创造者合法权益、促进科学技术和文化事业发展方面发挥着重要作用。
       本课程的主要目的和任务是，通过学习，使学生初步了解著作权法的基本理论和知识，掌握著作权法的概念和原则、著作权的国际保护、著作权的主体、著作权客体、著作权内容、著作权的权利限制、著作权的侵权保护、著作权的集体管理，以及邻接权相关制度，具备初步的著作权保护的意识，并能够运用著作权理论知识和我国现行法律规定对真实案件进行法律分析。
       通过本课程的学习，法学专业和知识产权专业的本科学生不仅应当掌握著作权法的基本理论知识，具备深入学习和研究著作权法的专业理论素养，而且应当具备著作权执法的实践操作能力，能基本运用本学科的专业知识分析和处理著作权案件。

       本课程共54学时；3学分。

Banking: In Chapters 2–5, we look at banking in all its aspects.
Regulation: Chapter 6 examines the role for regulation of the banking and
fnancial sector, and highlights recent developments, particularly the reregulation
of strategically important fnancial institutions (SIFIs).
Money and bond markets: In Chapter 7, we examine the domestic and international
markets. We look at raising money for short term (money markets) and long term (bond
markets).
Equities: Stock markets, brokers, market makers and institutions are explained in Chapter 8.
Hedge funds and private equity: Enormous funds are being invested in the markets
today by these organizations, which is explained in Chapter 9.
Credit crisis: The credit crisis, which started with defaults in the US subprime market and
culminated in the collapse of Lehman Brothers, the failure of large swathes of US, UK
and other banking markets, and the resulting major state bailouts, are covered in detail
in Chapter 10. We outline the causes of the crisis and the key events that occurred,
noting features of the recent sovereign debt crisis and the ongoing policy response.
Foreign exchange: The international character of the markets today and gradual
deregulation create strong demand for foreign currencies. This is considered in Chapter 11.
EMU: European Economic and Monetary Union and the introduction of the euro
started on 1 January 1999 for 11 countries. This key development is discussed in
Chapter 12, along with an overview of the role of the euro and characteristics of the
recent eurozone crisis.
Derivative products: Interest rates, currency rates, bond prices and share prices
fluctuate, creating risk. There are fnancial products that are, paradoxically, used to
both exploit risk and control risk. These are called ‘derivative products’ and are,
possibly, the fastest growing sector of the fnancial markets today. This complex but
fascinating subject is looked at in Chapters 13–15.
Emerging and growth-leading economies: The role of various booming emerging
economies is considered in Chapter 16. Particular focus is placed on the role of China
and India, together with the increased influence of other emerging markets.
Key trends: Finally, in Chapter 17, we analyse the key trends in the fnancial markets today. Banking: In Chapters 2–5, we look at banking in all its aspects.
Regulation: Chapter 6 examines the role for regulation of the banking and
fnancial sector, and highlights recent developments, particularly the reregulation
of strategically important fnancial institutions (SIFIs).
Money and bond markets: In Chapter 7, we examine the domestic and international
markets. We look at raising money for short term (money markets) and long term (bond
markets).
Equities: Stock markets, brokers, market makers and institutions are explained in Chapter 8.
Hedge funds and private equity: Enormous funds are being invested in the markets
today by these organizations, which is explained in Chapter 9.
Credit crisis: The credit crisis, which started with defaults in the US subprime market and
culminated in the collapse of Lehman Brothers, the failure of large swathes of US, UK
and other banking markets, and the resulting major state bailouts, are covered in detail
in Chapter 10. We outline the causes of the crisis and the key events that occurred,
noting features of the recent sovereign debt crisis and the ongoing policy response.
Foreign exchange: The international character of the markets today and gradual
deregulation create strong demand for foreign currencies. This is considered in Chapter 11.
EMU: European Economic and Monetary Union and the introduction of the euro
started on 1 January 1999 for 11 countries. This key development is discussed in
Chapter 12, along with an overview of the role of the euro and characteristics of the
recent eurozone crisis.
Derivative products: Interest rates, currency rates, bond prices and share prices
fluctuate, creating risk. There are fnancial products that are, paradoxically, used to
both exploit risk and control risk. These are called ‘derivative products’ and are,
possibly, the fastest growing sector of the fnancial markets today. This complex but
fascinating subject is looked at in Chapters 13–15.
Emerging and growth-leading economies: The role of various booming emerging
economies is considered in Chapter 16. Particular focus is placed on the role of China
and India, together with the increased influence of other emerging markets.
Key trends: Finally, in Chapter 17, we analyse the key trends in the fnancial markets today. Banking: In Chapters 2–5, we look at banking in all its aspects.
Regulation: Chapter 6 examines the role for regulation of the banking and
fnancial sector, and highlights recent developments, particularly the reregulation
of strategically important fnancial institutions (SIFIs).
Money and bond markets: In Chapter 7, we examine the domestic and international
markets. We look at raising money for short term (money markets) and long term (bond
markets).
Equities: Stock markets, brokers, market makers and institutions are explained in Chapter 8.
Hedge funds and private equity: Enormous funds are being invested in the markets
today by these organizations, which is explained in Chapter 9.
Credit crisis: The credit crisis, which started with defaults in the US subprime market and
culminated in the collapse of Lehman Brothers, the failure of large swathes of US, UK
and other banking markets, and the resulting major state bailouts, are covered in detail
in Chapter 10. We outline the causes of the crisis and the key events that occurred,
noting features of the recent sovereign debt crisis and the ongoing policy response.
Foreign exchange: The international character of the markets today and gradual
deregulation create strong demand for foreign currencies. This is considered in Chapter 11.
EMU: European Economic and Monetary Union and the introduction of the euro
started on 1 January 1999 for 11 countries. This key development is discussed in
Chapter 12, along with an overview of the role of the euro and characteristics of the
recent eurozone crisis.
Derivative products: Interest rates, currency rates, bond prices and share prices
fluctuate, creating risk. There are fnancial products that are, paradoxically, used to
both exploit risk and control risk. These are called ‘derivative products’ and are,
possibly, the fastest growing sector of the fnancial markets today. This complex but
fascinating subject is looked at in Chapters 13–15.
Emerging and growth-leading economies: The role of various booming emerging
economies is considered in Chapter 16. Particular focus is placed on the role of China
and India, together with the increased influence of other emerging markets.
Key trends: Finally, in Chapter 17, we analyse the key trends in the fnancial markets today.

选课密码 panopto

     维基百科上是这样介绍OneNote的：

    OneNote软件的界面是带有标签的三环活页夹的电子版本，可用于直接记录笔记，但也可用于收集打印的“页面”，或由其他应用程序发送过来的页面。页面可以在活页夹内部移动，同时可通过电子墨水技术添加注释，处理文字，或绘图，并且其中还可内嵌多媒体影音或Web链接。作为容器以及收集自不同来源的信息仓库，OneNote笔记本非常适合用于整理来自某个课程或研究项目的大量信息。

    OneNote的重要创新之一是内建的搜索功能，以及可索引的图形和音频仓库。图像文件（例如屏幕截图、扫描的嵌入式文档，或照片）中可以搜索内嵌的文本内容，电子墨水注释也可作为文字进行搜索。音频内容也可以通过关键字进行语义搜索，同时还可以在录制的同时播放笔记中记录的内容。

    该软件的多用户功能可实现脱机编辑和随后的同步合并，并可以段落为基础进行合并。这使得OneNote成为一个非常适合就某个项目进行协作，而且所有成员并非总是在线的情况下使用的强大工具。

选课密码：888888

       证据法是谭世贵老师开设的面向2015级本科生的一门课程，证据法学，是研究关于证据的法律规范及其运用的一门学科，是现代法学体系的一个重要组成部分。通过这门课程，在对中外证据法历史发展、基本体系等介绍的基础上，具体介绍中国证据法的基本内容，使同学们对中国的证据法有一个系统全面的了解。