This course is mainly focus on the Electronic Commerce area. E-commerce has been increasingly permeated into modern society and reflected in commercial activities.

In this course, based on the studies of industrial history and present status, students will understand the social, economic, political, technological and naturial influences within different industries. Besides, with the describing of consumer psychology and behavior characteristics, they can understand easily those kinds of network business practices. Meanwhile, case studies with the business management pattern may help students to perceive the possibility of the network business so as to stimulate their creative ideas in the related field.