関連タグ:

• Written and oral communication
• Reflective thinking
• Describe the environmental forces that affect the
• Identify the major trends in the firm's natural an
• Explain the key changes in the political and cultu
• Discuss how companies can react to the marketing e
• Explain how changes in the demographic and economi
• Define the consumer market and construct a simple
• Name the four major factors that influence consume
• List and define the major types of buying decision
• Describe the adoption and diffusion process for ne
• Define marketing and outline the steps in the mark
• Explain the importance of understanding the market
• Discuss customer relationship management and ident
• Describe the major trends and forces that are chan
• Identify the key elements of a customer-driven mar
• Explain company-wide strategic planning and its fo
• Explain marketing's role in strategic planning and
• Describe the elements of a customer value-driven m
• List the marketing management functions, including
• Discuss how to design business portfolios and deve
• Analytical thinking
• Information technology
• Application of knowledge
• Diverse and multicultural work environments
• Ethical understanding and reasoning
• Concept
• Explain the importance of information in gaining i
• Explain how companies analyze and use marketing in
• Define the marketing information system and discus
• Discuss the special issues some marketing research
• Outline the steps in the marketing research proces
• Define the business market and explain how busines
• List and define the steps in the business buying d
• Compare the institutional and government markets a
• Identify the major factors that influence business
• Define the major steps in designing a customer-dri
• List and discuss the major bases for segmenting co
• Discuss how companies differentiate and position t
• Explain how companies identify attractive market s
• Define product and describe the major classificati
• Identify the four characteristics that affect the
• Discuss branding strategy—the decisions companies
• Describe the decisions companies make regarding th
• Explain how companies find and develop new product
• List and define the steps in the new product devel
• Describe the stages of the product life cycle and
• socially responsible product decisions and interna
• Answer the question ""What is a price?"" and discu
• Identify the three major pricing strategies and di
• Identify and define the other important external a
• Define the five promotion mix tools for communicat
• Explain the methods for setting the promotion budg
• Discuss the changing communications landscape and
• Outline the communication process and the steps in
• Explain the role of retailers in the distribution
• Discuss the major trends and developments in retai
• Explain the major types of wholesalers and their m
• Describe the major retailer marketing decisions.
• Define the role of advertising in the promotion mi
• Describe the major decisions involved in developin
• Define the role of public relations in the promoti
• Explain how companies use PR to communicate with t
• Explain why companies use marketing channels and d
• Explain how companies select, motivate, and evalua
• Discuss the nature and importance of marketing log
• Discuss how channel members interact and how they
• Identify the major channel alternatives open to a
• Describe the major strategies for pricing new prod
• Discuss the key issues related to initiating and r
• Overview the social and legal issues that affect p
• Explain how companies find a set of prices that ma
• Discuss how companies adjust their prices to take
• Interpersonal relations and teamwork
• LO 3.1
• LO 3.3
• LO 3.4
• LO 3.5
• LO 3.2
• LO 5.1
• LO 5.2
• LO 5.3
• LO 5.4
• LO 1.1
• LO 1.2
• LO 1.4
• LO 1.5
• LO 1.3
• LO 2.1
• LO 2.3
• LO 2.4
• LO 2.5
• LO 2.2
• Application
• LO 4.1
• LO 4.4
• LO 4.2
• LO 4.5
• LO 4.3
• LO 6.1
• LO 6.3
• LO 6.4
• LO 6.2
• LO 7.1
• LO 7.2
• LO 7.4
• LO 7.3
• LO 8.1
• LO 8.3
• LO 8.4
• LO 8.2
• LO 9.1
• LO 9.2
• LO 9.3
• LO 9.4
• LO 10.1
• LO 10.2
• LO 10.3
• LO 14.1
• LO 14.4
• LO 14.2
• LO 14.3
• LO 13.1
• LO 13.3
• LO 13.4
• LO 13.2
• LO 15.1
• LO 15.2
• LO 15.3
• LO 15.4
• LO 12.1
• LO 12.4
• LO 12.5
• LO 12.2
• LO 12.3
• LO 11.1
• LO 11.4
• LO 11.5
• LO 11.2
• LO 11.3
• Application of knowledge; Written and oral communi
• Application of knowledge; Analytical thinking
• Information technology; Diverse and multicultural
• Written and oral communications; Diverse and multi
• Application of knowledge; Diverse and multicultura
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