Personal Finance 个人理财
课程分别从理财规划基础知识和基本概念、如何管理好自己的金钱、如何利用保险保护自己、如何更好地进行投资管理以及需要注意的生命周期内财务事件等方面出发,对个人理财的各种技巧和方法进行深入浅出而又细致全面的讲解,建立起了一个非常完整的理财框架体系。
Principles of Marketing
ALL About Fundamental principles and practices of marketing.Environmental forces that affect an organization’s ability to serve its customers. Behavior of consumer buyer and business buyer. Evaluations steps involved in target marketing. Elements of the marketing mix & Marketing communications strategy.
Business Communication (商务沟通全英课程)
This course covers a great variety of subjects selected from different sources in different occasions of business communication, intercultural business communication and business etiquette, is designed to help students getting familiar with the fundamental ideas on communication, culture, business, business communication, intercultural business communication, the role of the languages plays, international negotiation and business etiquette. The idea is to provide the students all sorts of related information that will enable them to move about in the business arena with confidence; to help them to make effective and successful communication cross cultures in the business world; to face daunting situations armed with the knowledge that, whatever the outcome, they can manage the complicated communication and behaved properly through it all. It also will help the students to learn to develop their analysis and reference skills so that they may be able to think independently, work on their own and solved the problems they might encounter in the future business career.