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Electronic Commerce
This course is mainly focus on the Electronic Commerce area. E-commerce has been increasingly permeated into modern society and reflected in commercial activities.
In this course, based on the studies of industrial history and present status, students will understand the social, economic, political, technological and naturial influences within different industries. Besides, with the describing of consumer psychology and behavior characteristics, they can understand easily those kinds of network business practices. Meanwhile, case studies with the business management pattern may help students to perceive the possibility of the network business so as to stimulate their creative ideas in the related field.
现代通信网概论
系统介绍现代通信网的工作原理、体系结构、关键技术、现状与发展趋势等。介绍了每一种网络技术的体系结构和各部分功能,主要内容包括通信运营商建设和管理的各类公用通信网:宽带传送网、电话通信网、IP 电话网、ATM网、数字传送网、移动通信网和电信支撑网等。
通过本课程的学习,学生应该学会从整体上对通信网有一个全局的概念,掌握现代通信网的体系结构及网络分层的概念,从全程全网的角度讲述各类先进通信技术,掌握通信网性能方面常见的基本概念和专业术语,具备与同行交流的能力,加深对实际通信网工作原理的理解,为从事网络设计、维护、管理方面的工作打下基础。
矩阵分析
课程目的与要求:
通过本课程的学习,使学生在已掌握本科阶段高等代数知识的基础上,进一步 深化和提高矩阵理论的相关知识, 不仅要求学生从理论上掌握矩阵的相关理论, 培养逻辑思维能力, 还要求掌握一些有关矩阵计算的方法,如各种标准型、矩 阵函数等,为今后在相关专业课程及实际应用打好基础.
教 材 矩阵分析引论 (第5版), 罗家洪 方卫东 编著, 华南理工大学出版社, 2013 (工科研究生教材·数学系列)
学时/学分 48学时/3学分
上课时间 周二 8:30- 11:00
上课地点 南 303
考 核 闭卷考试,日期未定 平时成绩: 40%, 期末卷面: 60%
参考书目
1、矩阵计算(英文版)(第4版), G. H.Golub, Charles F.Van Loan, 人民邮电出版社, 2014年
2、Matrix Analysis(第2版), Roger A.Horn, Charles R.Johnson, 人民邮电出版社, 2015年
2021商务数据分析
商务统计学(Business Statistics)
This course aims to introduce students to the fundamental statistical concepts that managers commonly use when making decisions as sensible as possible, on the basis of the available evidence. The purpose of this course is to develop statistical thinking that focuses on ways to understand and manage available data and reduces variation of available data. The course will also provide students with the skills and knowledge in the application of statistical analyses and processing of business data.
2021 Innovation and Creativity
Land and Property Economics
The course will facilitate greater understanding of real estate and land markets and of the linkages between supply, demand and price. It will provide explanations of market behavior and discuss activity patterns and outcomes with reference to specific property markets. Students will gain an understanding of the institutions that govern land use and real estate transactions and will develop skills to identify and interpret property market data in order to analyze market sectors and property types. Students will also make critical economic assessments of land use and planning policy and the methods of policy delivery.
教学设计原理与方法
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课程加入链接:https://www.icourse163.org/course/scnu-1002528016
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《教学设计原理与方法》课程介绍
“互联网+”时代,教学理念、教学内容、教学手段发生了重要变革,呼唤着教师全面提升教学设计能力和水平。为顺应时代潮流,本课程团队在国家级精品资源共享课的基础上,锐意改革创新,重构内容体系,助力新型教师和教学设计人才的培养。
1.课程性质
华南师范大学是国家“211工程”重点建设大学,华南师范大学的教育技术学是国家重点学科。本课程由广东省教学名师谢幼如教授主持,在原国家级精品课程、国家级精品资源共享课的基础上转型升级,是一门积淀深厚、理念创新、资源丰富、特色鲜明的MOOC。本课程是教育技术专业3门最核心的主干课程之一,也是教师教育的必修课程。本课程可供小教、中教和职教的学生,从事基础教育、职业教育和高等教育领域的在职教师以及企业培训相关人员更新教育教学理念、掌握教学设计能力、提升信息化教学水平。
2.课程内容
本课程团队根据“互联网+”时代人才培养需求与教学设计理论发展现状,重构课程内容体系。课程内容包括“什么是教学设计”、“如何进行前端分析”、“智慧学习环境设计”、“数字教学资源设计”、“智慧课堂设计”、“智慧学习评价设计”、“教学设计创新与发展”,既涵盖了教学设计领域的基本原理与主要方法,也体现了教学设计理论的前沿动态与发展趋势。
3.课程特点
本课程强调理论与实践相结合,不断优化更新教学内容,革新教学手段与方式,开展课程教学改革研究,推进课程持续建设与发展。2004年本课程被评为国家级精品课程;2010年出版“十一五”国家级规划教材《网络教学设计与评价》;2014年《网络教学设计与评价》获批为“十二五”国家级规划教材;2016年出版教育部《教师教育课程标准(试行)》教材大系、教师教育国家级精品资源共享课配套教材《教学设计原理与方法》;2016年本课程获得首批国家级精品资源共享课称号。经过多年的建设与发展,本课程具有积淀深厚、理念创新、资源丰富、特色鲜明等特点。体现在:
(1)课程团队跨界协同
本课程组建了来自基础教育、职业教育、高等教育以及企业领域等专家学者的课程建设团队,跨界融合,协同创新,聚力开展课程建设。
(2)课程内容重构创新
本课程是一个全新的课程,既涵盖教学设计领域的基本原理与主要方法,也囊括教学设计理论的前沿动态与发展趋势,充分体现基础性、系统性、适应性、先进性的有机结合。
(3)课程资源丰富实用
本课程团队根据“互联网+”时代新型教师与教学设计人才的培养需求,构建彰显课程特色的在线开放课程资源结构模型,指导课程资源的设计和开发,注重课程资源的递进生成,课程资源丰富、实用性强。
4.学习目标
通过本课程的学习,学习者能够理解教学设计的基本概念和基本原理,了解当前国内外信息化教学与教学设计的研究热点及发展趋势;借助各种设计模式和操作表格,联系实际,开展实践,具有教学设计的综合运用能力和实践操作能力;转变教学理念,应用信息技术对课堂教学流程和结构进行重组与再造,探索新型教学模式。
5.学习导图
6.课程建设情况
1989年,在全国同类专业率先开设课程
1993年,国家级优秀教学成果一等奖
2003年,全国“高等教育百门精品课程教材建设计划”
2004年,国家级精品课程
2010年,出版“十一五”国家级规划教材
2013年,转型升级为国家级精品资源共享课建设项目,首批在“爱课程”上线
2014年,获批“十二五”国家级规划教材
2016年,出版教师教育国家级精品资源共享课配套教材
2016年,获得首批国家级精品资源共享课称号
BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
金融市场学 Financial Markets
本课程是金融学和财务管理专业的主干课程,是研究市场经济条件下金融市场运行机制及其各主体行为规律的一门学科。本课程从阐述金融市场的基本要素、功能、产生及发展的基本脉络入手,在此基础上对构成金融市场体系的主要子市场——货币市场、债券市场、股票市场、基金市场、外汇市场、黄金市场、金融衍生市场等,进行分别介绍和阐述。最后全面介绍金融市场监管的相关理论与实践。
This course is the main course for finance and financial management majors. that study financial market operating mechanism and the law of market main body behavior in the market economy. This course starts with the basic elements of the financial markets, function, emergence and development, then introduces and elaborates the main sub-markets of the financial market system including the money market, bond market, stock market, fund market, the foreign exchange market, gold market and derivatives markets. Finally, the course analyses the theories and practice of financial market supervision roundly.
financial markets and regulation
Banking: In Chapters 2–5, we look at banking in all its aspects.
Regulation: Chapter 6 examines the role for regulation of the banking and
fnancial sector, and highlights recent developments, particularly the reregulation
of strategically important fnancial institutions (SIFIs).
Money and bond markets: In Chapter 7, we examine the domestic and international
markets. We look at raising money for short term (money markets) and long term (bond
markets).
Equities: Stock markets, brokers, market makers and institutions are explained in Chapter 8.
Hedge funds and private equity: Enormous funds are being invested in the markets
today by these organizations, which is explained in Chapter 9.
Credit crisis: The credit crisis, which started with defaults in the US subprime market and
culminated in the collapse of Lehman Brothers, the failure of large swathes of US, UK
and other banking markets, and the resulting major state bailouts, are covered in detail
in Chapter 10. We outline the causes of the crisis and the key events that occurred,
noting features of the recent sovereign debt crisis and the ongoing policy response.
Foreign exchange: The international character of the markets today and gradual
deregulation create strong demand for foreign currencies. This is considered in Chapter 11.
EMU: European Economic and Monetary Union and the introduction of the euro
started on 1 January 1999 for 11 countries. This key development is discussed in
Chapter 12, along with an overview of the role of the euro and characteristics of the
recent eurozone crisis.
Derivative products: Interest rates, currency rates, bond prices and share prices
fluctuate, creating risk. There are fnancial products that are, paradoxically, used to
both exploit risk and control risk. These are called ‘derivative products’ and are,
possibly, the fastest growing sector of the fnancial markets today. This complex but
fascinating subject is looked at in Chapters 13–15.
Emerging and growth-leading economies: The role of various booming emerging
economies is considered in Chapter 16. Particular focus is placed on the role of China
and India, together with the increased influence of other emerging markets.
Key trends: Finally, in Chapter 17, we analyse the key trends in the fnancial markets today. Banking: In Chapters 2–5, we look at banking in all its aspects.
Regulation: Chapter 6 examines the role for regulation of the banking and
fnancial sector, and highlights recent developments, particularly the reregulation
of strategically important fnancial institutions (SIFIs).
Money and bond markets: In Chapter 7, we examine the domestic and international
markets. We look at raising money for short term (money markets) and long term (bond
markets).
Equities: Stock markets, brokers, market makers and institutions are explained in Chapter 8.
Hedge funds and private equity: Enormous funds are being invested in the markets
today by these organizations, which is explained in Chapter 9.
Credit crisis: The credit crisis, which started with defaults in the US subprime market and
culminated in the collapse of Lehman Brothers, the failure of large swathes of US, UK
and other banking markets, and the resulting major state bailouts, are covered in detail
in Chapter 10. We outline the causes of the crisis and the key events that occurred,
noting features of the recent sovereign debt crisis and the ongoing policy response.
Foreign exchange: The international character of the markets today and gradual
deregulation create strong demand for foreign currencies. This is considered in Chapter 11.
EMU: European Economic and Monetary Union and the introduction of the euro
started on 1 January 1999 for 11 countries. This key development is discussed in
Chapter 12, along with an overview of the role of the euro and characteristics of the
recent eurozone crisis.
Derivative products: Interest rates, currency rates, bond prices and share prices
fluctuate, creating risk. There are fnancial products that are, paradoxically, used to
both exploit risk and control risk. These are called ‘derivative products’ and are,
possibly, the fastest growing sector of the fnancial markets today. This complex but
fascinating subject is looked at in Chapters 13–15.
Emerging and growth-leading economies: The role of various booming emerging
economies is considered in Chapter 16. Particular focus is placed on the role of China
and India, together with the increased influence of other emerging markets.
Key trends: Finally, in Chapter 17, we analyse the key trends in the fnancial markets today. Banking: In Chapters 2–5, we look at banking in all its aspects.
Regulation: Chapter 6 examines the role for regulation of the banking and
fnancial sector, and highlights recent developments, particularly the reregulation
of strategically important fnancial institutions (SIFIs).
Money and bond markets: In Chapter 7, we examine the domestic and international
markets. We look at raising money for short term (money markets) and long term (bond
markets).
Equities: Stock markets, brokers, market makers and institutions are explained in Chapter 8.
Hedge funds and private equity: Enormous funds are being invested in the markets
today by these organizations, which is explained in Chapter 9.
Credit crisis: The credit crisis, which started with defaults in the US subprime market and
culminated in the collapse of Lehman Brothers, the failure of large swathes of US, UK
and other banking markets, and the resulting major state bailouts, are covered in detail
in Chapter 10. We outline the causes of the crisis and the key events that occurred,
noting features of the recent sovereign debt crisis and the ongoing policy response.
Foreign exchange: The international character of the markets today and gradual
deregulation create strong demand for foreign currencies. This is considered in Chapter 11.
EMU: European Economic and Monetary Union and the introduction of the euro
started on 1 January 1999 for 11 countries. This key development is discussed in
Chapter 12, along with an overview of the role of the euro and characteristics of the
recent eurozone crisis.
Derivative products: Interest rates, currency rates, bond prices and share prices
fluctuate, creating risk. There are fnancial products that are, paradoxically, used to
both exploit risk and control risk. These are called ‘derivative products’ and are,
possibly, the fastest growing sector of the fnancial markets today. This complex but
fascinating subject is looked at in Chapters 13–15.
Emerging and growth-leading economies: The role of various booming emerging
economies is considered in Chapter 16. Particular focus is placed on the role of China
and India, together with the increased influence of other emerging markets.
Key trends: Finally, in Chapter 17, we analyse the key trends in the fnancial markets today.
Principles of Property Valuation2017
This course is about the principles underlying basic valuation and investment formulae. Provides students with an understanding of the methods of property valuation and the purposes for which valuations are undertaken. To examine critically alternatives to conventional approaches to valuations for possible solutions to problems. Develop facility in use of the financial calculator in valuation.
Finance, Risk & Investment 投资学 (2016)
The course offers an understanding of the terminology used in the financial and investment markets. It introduces the characteristics of assets such as bonds, equities and real estate. Concepts such as the time value of money, present and future value, risk and return are discussed. The bases of property valuation and the five methods of valuation are considered.
Finance, Risk & Investment 投资学(2018)
Principles of Marketing
ALL About Fundamental principles and practices of marketing.Environmental forces that affect an organization’s ability to serve its customers. Behavior of consumer buyer and business buyer. Evaluations steps involved in target marketing. Elements of the marketing mix & Marketing communications strategy.
现代通信网概论2014级
系统介绍现代通信网的工作原理、体系结构、关键技术、现状与发展趋势等。介绍了每一种网络技术的体系结构和各部分功能,主要内容包括通信运营商建设和管理的各类公用通信网:宽带传送网、电话通信网、IP 电话网、ATM网、数字传送网、移动通信网和电信支撑网等。
通过本课程的学习,学生应该学会从整体上对通信网有一个全局的概念,掌握现代通信网的体系结构及网络分层的概念,从全程全网的角度讲述各类先进通信技术,掌握通信网性能方面常见的基本概念和专业术语,具备与同行交流的能力,加深对实际通信网工作原理的理解,为从事网络设计、维护、管理方面的工作打下基础。