Written and oral communication
Связанные теги:
- 1
- 1.3
- 2
- 3
- Describe what managers do.
- 10 Ed.
- Describe what managers need to know about communic
- Explain how technology affects managerial communic
- Discuss contemporary issues in communication.
- Describe what managers need to know about employee
- Describe the three steps in the control process.
- Moderate
- Easy
- Challenging
- 8.3
- 14.2
- 13.1
- 13.2
- 13.3
- Describe the environmental forces that affect the
- Explain the key changes in the political and cultu
- Name the four major factors that influence consume
- List and define the major types of buying decision
- Describe the adoption and diffusion process for ne
- Explain the importance of understanding the market
- Discuss customer relationship management and ident
- Identify the key elements of a customer-driven mar
- Describe the elements of a customer value-driven m
- List the marketing management functions, including
- Concept
- Discuss the special issues some marketing research
- Outline the steps in the marketing research proces
- Define the business market and explain how busines
- List and define the steps in the business buying d
- Compare the institutional and government markets a
- Identify the major factors that influence business
- List and discuss the major bases for segmenting co
- Discuss how companies differentiate and position t
- Explain how companies identify attractive market s
- Define product and describe the major classificati
- Discuss branding strategy—the decisions companies
- Describe the decisions companies make regarding th
- List and define the steps in the new product devel
- Describe the stages of the product life cycle and
- Identify the three major pricing strategies and di
- Identify and define the other important external a
- Define the five promotion mix tools for communicat
- Explain the methods for setting the promotion budg
- Discuss the changing communications landscape and
- Outline the communication process and the steps in
- Explain the major types of wholesalers and their m
- Describe the major retailer marketing decisions.
- Define the role of advertising in the promotion mi
- Describe the major decisions involved in developin
- Define the role of public relations in the promoti
- Explain how companies use PR to communicate with t
- LO 3.1
- LO 3.4
- LO 5.2
- LO 5.3
- LO 5.4
- LO 1.2
- LO 1.4
- LO 1.3
- LO 2.4
- LO 2.5
- Application
- LO 4.5
- LO 4.3
- LO 6.1
- LO 6.3
- LO 6.4
- LO 6.2
- LO 7.2
- LO 7.4
- LO 7.3
- LO 8.1
- LO 8.4
- LO 8.2
- LO 9.2
- LO 9.3
- LO 10.2
- LO 10.3
- LO 14.1
- LO 14.4
- LO 14.2
- LO 14.3
- LO 13.4
- LO 13.2
- LO 15.1
- LO 15.2
- LO 15.3
- LO 15.4
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