Application of knowledge
Tags:
- 1
- 1.1
- 1.3
- 2
- 3
- 1.2
- Describe the decision-making process.
- Describe the types of decisions and decision-makin
- Tell who managers are and where they work.
- Define management.
- Describe what managers do.
- Describe six key elements in organizational design
- Compare and contrast traditional and contemporary
- Describe the key components of the human resource
- Discuss the tasks associated with identifying and
- Compare and contrast early theories of motivation.
- Compare and contrast contemporary theories of moti
- 10 Ed.
- Describe what managers need to know about communic
- Explain how technology affects managerial communic
- Discuss contemporary issues in communication.
- Define organizational change and compare and contr
- Describe what managers need to know about employee
- Explain how to manage resistance to change.
- Describe perception and the factors that influence
- Discuss learning theories and their relevance in s
- Explain the role that attitudes play in job perfor
- Describe different personality theories.
- Compare and contrast approaches to goal setting an
- Discuss contemporary issues in planning.
- Explain what managers do in the strategic manageme
- Describe the three steps in the control process.
- Discuss the types of controls organizations and ma
- Moderate
- Easy
- Challenging
- 4.3
- 4.1
- 5.4
- 5.2
- 5.3
- 6.3
- 6.1
- 7.1
- 7.2
- 8.3
- 8.1
- 8.2
- 9.3
- 9.4
- 9.5
- 9.2
- 11.3
- 11.2
- 14.3
- 14.2
- 13.1
- 13.2
- 13.3
- Describe the environmental forces that affect the
- Explain how changes in the demographic and economi
- Name the four major factors that influence consume
- List and define the major types of buying decision
- Define marketing and outline the steps in the mark
- Explain the importance of understanding the market
- Discuss customer relationship management and ident
- Describe the major trends and forces that are chan
- Identify the key elements of a customer-driven mar
- Explain company-wide strategic planning and its fo
- Explain marketing's role in strategic planning and
- Discuss how to design business portfolios and deve
- Concept
- Outline the steps in the marketing research proces
- Define the business market and explain how busines
- List and define the steps in the business buying d
- Compare the institutional and government markets a
- Identify the major factors that influence business
- List and discuss the major bases for segmenting co
- Discuss how companies differentiate and position t
- Define product and describe the major classificati
- Identify the four characteristics that affect the
- Discuss branding strategy—the decisions companies
- Describe the decisions companies make regarding th
- Explain how companies find and develop new product
- List and define the steps in the new product devel
- Describe the stages of the product life cycle and
- Answer the question ""What is a price?"" and discu
- Identify the three major pricing strategies and di
- Identify and define the other important external a
- Explain the methods for setting the promotion budg
- Discuss the changing communications landscape and
- Outline the communication process and the steps in
- Explain the role of retailers in the distribution
- Discuss the major trends and developments in retai
- Explain the major types of wholesalers and their m
- Describe the major retailer marketing decisions.
- Describe the major decisions involved in developin
- Define the role of public relations in the promoti
- Explain how companies use PR to communicate with t
- Explain why companies use marketing channels and d
- Explain how companies select, motivate, and evalua
- Discuss the nature and importance of marketing log
- Discuss how channel members interact and how they
- Identify the major channel alternatives open to a
- Describe the major strategies for pricing new prod
- Discuss the key issues related to initiating and r
- Explain how companies find a set of prices that ma
- Discuss how companies adjust their prices to take
- LO 3.1
- LO 3.2
- LO 5.2
- LO 5.3
- LO 1.1
- LO 1.2
- LO 1.4
- LO 1.5
- LO 1.3
- LO 2.1
- LO 2.3
- LO 2.2
- Application
- LO 4.3
- LO 6.1
- LO 6.3
- LO 6.4
- LO 6.2
- LO 7.2
- LO 7.4
- LO 8.1
- LO 8.3
- LO 8.4
- LO 8.2
- LO 9.1
- LO 9.2
- LO 9.3
- LO 10.1
- LO 10.2
- LO 10.3
- LO 14.4
- LO 14.2
- LO 14.3
- LO 13.1
- LO 13.3
- LO 13.4
- LO 13.2
- LO 15.2
- LO 15.3
- LO 15.4
- LO 12.1
- LO 12.4
- LO 12.5
- LO 12.2
- LO 12.3
- LO 11.1
- LO 11.4
- LO 11.2
- LO 11.3
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